Introduction
Aryzta are a long established brand that meets the needs of different food businesses in both retail and food-service across the island of Ireland. Their portfolio of brands include Cuisine de France, Seattle’s Best Coffee, Coup de Pates & Pierre’s.
Aryzta have been our clients since 2018 and we have built a variety of websites for them in that time including their main Food Solutions presence.
The challenge
Aryzta needed a site that would support and digitise an historically paper brochure based sales and marketing effort for part of their B2B business.
The solution
After an extensive discovery process including design workshops & desk reviews, Continuum designed a site that showcases the clients products by leveraging an extensive collection of high quality visual assets. It also effectively streams the two different customer groups into their own sector-specific conversion journey.
The services we provided
Discovery (including workshops, interviews & desk reviews), UX & UI design (including IA, wireframes, concepts & design specifications), WordPress Development, QA & CMS Training, Hosting
The Outcome
Aryzta Food Solutions were able to move from a paper & brochure based sales process, to an online one that continued to complement their field sales deployment, but without the expense, inconvenience and inflexibility of printed marketing collateral.
The site is a top quality B2B lead generator reflecting the values and offering of a world class brand in retail and food services. The final website is: https://www.aryztafoodsolutions.ie/
Client perspective
“Aryzta Food Solutions came to Continuum to build our online presence for our Retail & Food Service customers in Ireland. We were very happy at every stage of the project and now have a site that is best-in-class from the perspectives of Brand, Customer Journey & User Experience. Our organisation, all the way up to CEO level, have been very impressed with what Continuum have delivered. We believe the site will support the business going forward and give us a platform to deliver exponential growth online over the next 18 months.”
Simon Madden
Channel Marketing Manager
Ireland & UK ARYZTA Food Solutions Ireland
