Target, Reach, Results. Search engine marketing is comprised of two primary activities – Search Engine Optimisation (SEO) and Pay-Per-Click. (PPC). As your search marketing agency we use tested strategies and formulas to ensure your organic search and PPC campaigns compliment each other, delivering both immediate impact and long term results. Our approach is to ensure your SEO marketing and Paid Media campaigns are on-point with your organisations marketing and digital strategies.
Why chose Continuum as your Search Marketing Agency?
- Delivery of qualified traffic to your website
- Visibility of your brand where there is commercial intent
- Increased leads and conversions
- Flexibility of budgets
- Insights with impact
We use a simple 3 layered approach to SEO Marketing for our clients when aiming to increase the visibility of your keywords in search results.
- Technical Optimisation: We look under the hood of your website and ensure there are no technical issues holding your site back from reaching its full potential
- Keyword/Semantic Optimisation: Carefully designed Keyword research, selection and mapping.
- External Optimisation: This includes Content marketing & the building of external links to raise your websites authority.
PPC Marketing Campaigns
No matter if its Google, Bing, Facebook or LinkedIn – PPC advertising gives you the chance to be visible on platforms almost immediately. Pay-Per-Click Advertising provides complete control over the keywords, adverts & budget and targeting and is deemed a cost efficient solution to gaining conversions due to the ability to track and optimise campaigns.
We also capitalise on users that have previously visited your website using display remarketing – bringing visitors back to your website to complete the purchasing journey.
Our PPC marketing services focus on account optimisation – not just budget management and includes A/B Testing, Conversion Tracking, Profiling, regional adaptions all with insightful and actionable (jargon-free) reporting.
What our clients say
“Continuum have provided us with excellent SEO insights and guidance enabling National Pen to successfully climb the ladder of SEO success. As a team we have carefully worked through the levels of SEO site optimisation including content, link building and social to the point where we now have a steady rise in impressions and clicks, combined with increasingly strong levels of sales conversion.”
International Ecommerce Manager, National Pen