Enterprise Ireland eMarketing Grant
Under Enterprise Ireland’s e-Marketing Improvement Assignment Programme, Continuum has successfully helped a number of Irish exporters to drive overseas brand awareness, leads and sales via online marketing activities and training. There are a range of eligible activities which are approved within the funding scheme.
Continuum has worked with Irish exporters to:
- define specific measurable objectives, goals and expected ROI
- identify, segment and prioritise their different target audiences
- evaluate how visitors are finding and navigating their website(s)
- benchmark their online competitors
- define how best to communicate their online value proposition
- prioritise and optimise digital marketing tactics
- train staff to effectively manage online marketing in-house
By encouraging a structured and tailored approach to digital strategy and planning, Enterprise Ireland’s e-Marketing Improvement Assignment Programme maximises the opportunities for exporters to harness the online channel in order to reach new customers and expand internationally. A tailored digital plan effectively differentiates your business overseas helping you drive brand awareness and sales enquiries.
UNDERSTANDING YOUR BUSINESS GOALS
At Continuum we can work with you to understand your business goals, competitor landscape and customer needs. Through a structured planning process and our intimate knowledge of online tactics, we recommend an online strategy that fit's with your business objectives and existing internal processes. We also ensure your online activities fit naturally within your overall marketing mix
EFFECTIVLEY COMMUNICATING WHAT’S DIFFERENT ABOUT YOUR BUSINESS
It’s crucial to have a statement, in line with your market's challenges and needs, that clearly communicates the unique differentiating contribution your company, product and services provides compared to your overseas competitors. Continuum can work with you to help define your unique value proposition and then recommend how best to communicate this online.
How Our Online Marketing and Strategy Team Can Help
Whether you need to cost effectively enter new markets, increase direct ecommerce sales, connect with new international partners or increase brand awareness, Continuum can work with you create and implement a strategy. As one of Enterprises Ireland’s approved e-marketing consultants we have a referenceable track record of successfully helping Irish export companies deliver tangible online results.
Call James or Derek on 01-8558860 for a no obligation initial consultation. We’d welcome the opportunity to review your existing situation and provide ideas on possible online approaches for your business in addition to explaining how to apply for Enterprise Ireland e-Marketing Improvement Assignment Programme funding.