Continuum recently launched a new website for Symbio Business Solutions, a company that services talent acquisition, restructuring, business development and HR consultancy services in Ireland. Symbio wished to improve their online presence and enlisted Continuum to build a site that would allow them to get their key business ideals and corporate identity across. Symbio’s target audience are primarily private sector business services in high growth stages. Their main objectives were to drive leads from online visits, direct users from the homepage to the relevant areas of the site and to project an image of warmth, reliability and trust. Symbio is comprised of strong business professionals who are experts in their respective fields. It was important to them that this was showcased on their site so that it would act as a source of confidence for their target audience.
Continuum created a website and homepage for Symbio that would clearly get this message across with a high resolution gallery comprised of their most senior staff, their respective profiles and direct contact details. The new site also highlighted Symbio’s main business areas, their key messages and their staff using simple yet effective language to get the company’s mission statement across. Combined with a modern, clean design and plentiful information such as testimonials, case studies and facts to back up their claims; the new website presents Symbio as welcoming and thoroughly reliable. Responsive design allowed the site to work well for mobile and tablet users while the WordPress CMS was implemented to allow Symbio to have control over its own messages and the release of relevant news. The site officially went live on 14th May 2014.