Continuum are extremely proud to have completed such a large-scale rebranding project, along with creating a clean and intuitive site for Ireland’s No.1 SAP Business One Partner; Milner Browne, formerly known as IIS Group.
Milner Browne is Ireland's only SAP Gold Partner. They deliver tailored solutions for fast growing enterprises across Ireland; including Java Republic, Soundstore and Trulife, to name a few.
Milner Browne presented Continuum with the challenge of creating a website that would complement the rebranding process. Milner Browne didn’t want to lose valuable brand equity and awareness that they had worked so hard to build over the last two decades.
To kick off the process; we conducted an initial discovery process which provided invaluable insights to help steer the project in the right direction. In addition to this, user research was an equally important process we carried out so we could fully understand the website’s audience.
Personas focused the creative rationale and shaped the user experience, thus creating a website that is dynamic and engaging, with a unique and compelling creative design crafted by our gifted UI/UX team. Milner Browne’s new website portrays the approachable personalities and people focus at the heart of the business.
Already, customers have been able to experience and become familiar with the Milner Browne release, and the feedback that they’ve received has been extremely positive.
We were delighted to launch the Milner Browne website in January 2016. We are closely monitoring the site's performance to ensure it delivers against key targets, and we are working with Milner Browne to continually enhance the website and grow ROI long-term.
Whatever your brand's story is, let us help you spread it and increase your presence and sales through a custom digital strategy!