Content marketing ideas can be hard work. Thinking of content to create is an active process that can easily fall into the habit of becoming too formulaic. Rinse and repeat content strategies can have initial success but can quickly become too predictable and readers begin to lose interest. Here is our list of the top 6 types of content that have been proven to work well and which you can use to create a good mix of ideas within your blogging and contentmarketing strategy.
Readers love content in the form of a list. They offer a great way to break longer articles into shorter bite sized pieces of easily digestible information. For example, ‘The top 5 apps for Social Media Management’ or the ‘7 things you never knew about SEO’. Readers know exactly what to expect from the headline. These present the content in a visually appealing form and allows readers to quickly scan through an article picking out the part most relevant to them. Remember the attention span is now shorter than ever and there will be something else trying to grab your reader’s attention on the screen. Make sure your content is short and punchy so the reader doesn't have to work to understand the meaning. This will lead to a higher level of success in your content strategy.
Build trust with your audience. Take the pain and time out of researching new products by giving your own in-depth review. If you regularly produce good quality content reviews, readers will begin to value your opinion and regularly return for more. This will also help build your reputation as an expert and a go-to source of quality information.
3. Give your opinion
If something is happening or changes are on the way within your industry, give your point of view on the matter. This not only helps put a personality on your business by showing your company values but also shows that you are keeping up to date and relevant with on trend content. When done correctly this can make you more attractive to your potential audience. Be wary to steer clear of controversy by not choosing polarizing topics unless you are prepared to debate the issue or defend against unwanted negative feedback and comments.
4. Event round ups
If you attend industry events it can sometimes be difficult to keep up with regular production schedules. Don’t let your blog content suffer while away from your place of work. Use the event as the perfect opportunity to work with your content creation strategy by creating quick and easy pieces of content. Perhaps interview someone of note who you have met at the event and present this as a written article, a podcast or a video. Alternatively create articles with images and reviews of your favorite parts of the event as well as highlights from favorite talks you attended. Be sure to share this blog content on your Social Media channels including mentions of the event organisers’ @names and the event #hashtag. This will increases the chances of them retweeting your messages and greatly improving the content’s reach.
A picture paints a thousand words and they are also one form of content that reader’s attention is more likely to be drawn to. Readers look at images more than any other type of content on a page. Create good quality images as part of your content creation strategy and you will be rewarded. Make sure to name your images with relevant keyword and include an ‘alt’ description to help search engines index them. Invite readers to caption your images to create higher engagement.
6. How To / Demonstrations
These are a great way to share your knowledge and expertise on a subject matter. Everyone loves to learn new things from others especially if you can demonstrate practical tips on your chosen subject. This type of content can be presented in written format with lots of accompanying images or as a video post. For example, we love the ‘how to’ and demonstration type content that our friends at Topline DIY create. We recommend you experiment with these types of content and see what your readers enjoy most.
Remember to mix things up so that your readers will not become bored with your content. If you regularly publish written content then try a picture post or a simple ‘How To’ video. Ask readers to comment on what they would like to see next. Analyse what the reaction is to different types of content based on analytics and social media metric data and use this going forward to drive your future content production strategy. It is the job of your content to be entertaining and informative making readers not only read it and engage with it but also wanting more.